Last updated on August 4th, 2024 at 06:28 pm
As a business branding strategist, you’ll likely have considered a whole range of different ideas when it comes to getting your organisation’s name out there. A pretty classic strategy is to use customised clothing, but which option is the best? While T-shirts and tote bags are all very well, here we argue that hoodies are a premium option that definitely deserves your consideration.
Where might custom hoodies be used?
There are two main ways that you can get your custom-branded hoodies out there into the world.
Giveaways
One great way of getting your brand image out there is to give custom-branded clothing away. This might be at events, or even to new customers when they make their first order. You can use services such as Screen Textiles to print items on demand, having them ready as and when you need them.
With giveaways, you might find that custom hoodies aren’t as cost-effective as T-shirts. If, however, you have the budget to spare and you want to put your brand forward as a premium option, then custom hoodies could be a perfect solution.
As uniforms
The other main way you can get your branding out into the wild is as a casual uniform for your employees. If it’s comfortable enough and has a good design on it, then they might even wear it when they’re not on the job – this way it literally becomes a walking billboard. Just make sure that if they are wearing it all the time, it stays in a good enough condition that it’s still suitable as a work uniform.
Versatile
Custom hoodies can be a great option to get your brand out there primarily due to their versatility. They can be worn at pretty much any time of year, and in almost any kind of casual setting. While they’ve somewhat dropped out of mainstream fashion recently, hoodies do seem to be making a comeback, and we only expect them to grow in popularity. They might represent a bit more of an investment compared to T-shirts, but in most cases, we reckon it’s worth it.
Longlasting
You also need to weigh up any investments you make in branded clothing against their comparative longevity. Hoodies tend to be made from much tougher fabrics than T-shirts, and even with intense usage, they could still be kicking around years from when they’re first worn.
If you’re thinking about the long game, then this is absolutely something to keep in mind. You do however need to make sure that it’s a design that will still be recognisable after moderate rebrands. You don’t want to slightly change your logo and then find that the hoodie is unrecognisable – this isn’t always possible, of course, but it’s worth keeping in mind.
Custom hoodies might not be the perfect solution in every situation, but they are incredibly versatile. Try to think about how you can integrate them into your overall branding strategy, whether that’s handing them out at events or using them as part of your staff uniform.
